Our Experts

Our Experts


Melinda Jacobs
Founder & Managing Partner
Melinda S. Jacobs, M.A. is an entrepreneur and user experience expert specializing in changing behaviour through play and games. She is a co-founder and CEO of her startup in stealth-mode launching beginning of 2018. Together with her awesome team she combines gamification and artificial intelligence to establish a new way of working within a customer service department. Through Subatomic she has consulted corporates and startups on how to create playful experiences that creates engagement and change. In her free time she is an avid reader, beer brewer, and N7 paragon.
LinkedIn profile: https://www.linkedin.com/in/melindajacobs/
Twitter profile: @melindajacobs Subatomic, Netherlands

Vitalii Moroz
Head of New Media Department
Vitalii Moroz works as a Head of New Media at Internews Ukraine, one of the leading media NGO in Ukraine. Previously, he worked as a Program manager at Freedom House, Kyiv office, where he managed election monitoring, voter education and watchdog programs.
In Ukraine Vitaliy is responsible for a strategy planning and implementation of new technology and media projects at Internews Ukraine. Today he oversees projects aimed to promote digital literacy, fact-checking, cyber security, Internet freedom&digital rights.
Vitalii is a Fulbright Program alumni, in 2012-2014 he had studied multimedia journalism at Emerson College in Boston. He defended his Master’s thesis on the social media impact on the anti-government protests in Ukraine. He also has BA and MA in political science from Kyiv-Mohyla Academy. His professional interests target digital communication, social media, cyber security and civic activism.
Follow him on Twitter @vitaliymoroz (English) and @insider_ua (Ukrainian)
Facebook: vitaliy.moroz

Masha Fronoschuk
Managing Partner and CEO Platfor.ma
Platfor.ma is an independent Ukrainian creative lab & media about innovations and culture serving creative community & trendsetters. Media was founded in 2011 and achieved break-even point without any support from external investors thanks to creating a diversified business model.
In her work, Maria focuses on media management, marketing and monetization also producing branded and native content in partnership with Visa, Philips, Sony, WHO, Coca-Cola, Goethe-Institut, British Council and others. Studied marketing at Kyiv Mohyla Business School (Ukraine).
Facebook: Masha Fronoschuk

Yuliana Romanyshyn
Has been working as a staff writer for English-language newspaper Kyiv Post for 3 years. Her beat is in data and business reporting. In 2017, she won Alfred Friendly Press Partners fellowship for journalists and spent six months in the U.S. She split her fellowship as a data and tech reporter in a small midwest newspaper Columbia Missourian and Chicago Tribune. Before, she also took an internship with data visualization department at SPIEGEL ONLINE in Germany.
She majored in Eastern Asian studies from Ivan Franko National University in Lviv.

Daryna Danylenko
Head of PR Opendatabot
Journalist, media specialist, civic activist. 
She holds masters degree in Journalism from T.Shevchenko Kyiv National University. She wrote diploma «Storytelling archetypes in modern media». 
Daryna worked as a freelance journalist for online sites Colta.ru, Bg.ru, Elle, Gloss.ua. In 2016 Daryna founded «Datification» online magazine about big data and artificial intelligence. 
Nowadays Daryna is responsible for communication strategy at OpenDataBot project, that aims at opening government data in Ukraine. Daryna is fond of medicine, she writes articles that simply explain difficult medical issues.

Facebook: Daryna Danylenko

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